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Irish League of Credit Unions

Marketing Officer


Position Title:             Marketing Officer – Full Time
Reports To:                 Head of Credit Union Member Experience & Brand


The Irish League of Credit Unions (ILCU) is seeking a full time Marketing Officer to work as part of its Credit Union Member Experience & Brand Team. The position is Dublin based.


What you will do

  • Provide local marketing strategy support to credit unions developing their individual marketing strategy, using ILCU templates to design a bespoke plan to meet their business requirements.
  • Provide advice and guidance on local marketing solutions for credit unions - market research (common bond analysis using CSO census statistics), local advertising solutions, member communications, marketing materials and PR.
  • Provide support and guidance for credit unions on leveraging the ILCU National Advertising Campaign (NAC) locally, and using the NAC branding to promote their own message effectively.
  • Contribute to the procurement process for the next iteration of the National Advertising Campaign
  • Work closely with our in house designer in developing marketing materials for use by ILCU nationally and credit unions locally.
  • Provide real-time customer help desk support to credit unions, dealing with queries in an effective and efficient manner.
  • Provide on-going support to Digital Marketing Officer on digital campaigns including Search, Display and Social Media advertising.
  • Research and write content for ILCU Blog page and Marketing eZine
  • Work closely with outsourced Press & Social Media function to develop content calendar, manage and optimise social channels to grow and engage existing and prospective customers, and drive traffic to the ILCU website www.creditunion.ie to increase overall brand awareness.
  • Manage marketing materials, templates and tools including marketing guidelines, best practice examples and templates to credit unions.
  • Supporting other ILCU Departments by delivering a quality marketing service to meet their marketing collateral and promotional requirements.
  • Work closely with relevant Departments at key stages on the development of new products/services to maximise marketing opportunities.
  • Assist as required with agreed promotional requirements and materials for the ILCU’s AGM and Conference including occasional attendance at evening and weekend presentations country wide.
  • Provide general support to Head of Credit Union Member Experience & Brand and other team members as required.

At a minimum you will have:

  • A bachelor's degree or equivalent in marketing or a related field
  • A minimum of 4 years’ experience in marketing, preferably in the context of a B2B, with a proven track record in providing quality and timely support and execution, delivering high-quality results.
  • Experience of working as part of a team.
  • Excellent communication (oral and written) and editing skills.
  • Driver’s license and car owner (or access to one), are essential.
  • A willingness to work outside normal hours and weekends when required.

Ideally you will also have some or all of the following:

  • Experience in devising, developing and implementing advertising campaigns as well as providing support and guidance to third parties on the implementation of marketing strategies
  • Experience of brand management and execution.
  • Strong knowledge/ experience of digital marketing tools including use of Search, Display and Social Media advertising.
  • Experience managing and optimising social media channels.
  • Experience in planning and supporting marketing presence at events ranging from hosted workshops to presence at large-scale third-party events.
  • A strong ability to manage competing priorities and multiple requests.
  • A relentless customer focus and curiosity to understand what makes your target audience tick.
  • A strong willingness to learn and be constantly expanding your marketing skills and knowledge.
  • A performance-driven focus
  • Superb project management skills with high attention to detail
  • Experience/ knowledge of the credit union movement is desirable but not essential
 

To apply:

Please submit CV with Cover letter via email to:
Margaret Davern, Chartered FCIPD, HR Adviser
Irish League of Credit Unions, 33 – 41 Lower Mount Street, Dublin 2.
Email: mdavern@creditunion.ie
Closing date for applications is Friday 2nd December 2022
The Irish League of Credit Unions is an equal opportunities employer.