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Credit Unions top the Ireland RepTrak® 2024 study

Posted on: 15 May 2024

Credit unions have been ranked as the most reputable organisation in Ireland, topping the Ireland RepTrak® 2024 study ranking for the second consecutive year. With an overall score of 84.2, credit unions were the only organisation to attain an excellent score this year, ranking first in four out of seven of the key drivers of reputation - Citizenship, Conduct, Products & Services, and Workplace as well as taking first place in Trust to do the right thing, Fair in the way it does business, Ethical, Open & Transparent and other important reputation metrics.

With over 3.6 million members, credit unions are recognised as a crucial pillar of local communities. These results acknowledge the trust that members of the public place in their local credit union as well as the appreciation for the personalised, community focused approach.

Welcoming the first-place ranking for 2024, David Malone, CEO of the Irish League of Credit Unions said, “Topping Ireland RepTrak for the second year in a row is a significant achievement for the credit union sector. It is a recognition of the role that we play in communities across Ireland and the trust and esteem in which people hold credit unions. We are delighted with the results, which positions us as a leader amongst the most prominent organisations and household names in Ireland. This recognition proves to us that our constant focus on improving both the face-to-face in branch experience and our digital and online engagements is delivering.
In more than 400 locations across the country, our 4,000 staff members, supported by more than 3,000 volunteer Directors, are the cornerstone of our organisation. They help build emotional connection and in turn our reputation amongst members every day through our products and services. We are immensely proud of the work they do every day.”

Pictured is David Malone, CEO of the Irish League of Credit Unions with Niamh Boyle,  CEO, The Reputations Agency.



About the Ireland RepTrak® 2024 study

The Ireland RepTrak® 2024 study surveyed a representative sample of over 5,000 members of the public aged 18+ throughout the Republic of Ireland 2nd January and 11th March 2024, measuring their perceptions of 100 of the largest, most familiar, and most important organisations in Ireland, across sixteen sectors.  Companies are ranked on a Reputation score from 0-100 and are grouped as Excellent (80+), Strong (70-79), Average (60-69), Weak (40-59) or Poor (Below 40).