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Credit Unions maintain top two position in RepTrak® 2022 study for fourth successive year

Posted on: 06 May 2022

Credit Unions have again ranked in the top two of the most highly regarded organisations in the Ireland RepTrak® 2022 annual survey for the fourth year in a row. An Post took the top spot for the first time while Lidl took third place in the overall study. The results were announced at an event organised by The Reputations Agency in Dublin today.

The Ireland RepTrak® 2022 study is based on a survey of over 6,500 members of the public which gathered data on the levels of trust, respect, admiration and esteem they have for organisations in Ireland.
Credit Unions were awarded an overall excellent Reputation Pulse score of 83.4 representing an outstanding result, identifying credit unions as one of the most trusted and respected organisations by the Irish public. Credit unions, with over 3.6 million members, were credited with being a cornerstone of local communities. Survey respondents particularly referenced the trust that members place in their local credit union and their friendly, people centred approach.  

Speaking following today’s announcement, ILCU President, Helene McManus said: “We are delighted to see the hard work, dedication and commitment of the credit union movement being recognised once again in today’s RepTrak results and we are extremely proud that we have kept our place amongst the top two organisations. Our continued top two placing reflects the high level of trust people place in their local credit union and is testament to the commitment and unrivalled reputation of the entire credit union movement, which puts the members at the heart of everything we do. Credit unions are focused on future growth, innovation and opportunities and will continue to expand their reach and services in their local communities”.

The thirteenth annual Ireland RepTrak 2022 study is based on the perceptions of over 6,500 members of the public. It measures the level of trust, respect, admiration and esteem the public has for 100 organisations in Ireland, alongside 100 other Reputation, Brand, Purpose and ESG indicators. The study was completed between the 3rd January and 14th March 2022, capturing public sentiment in the midst of an ever-changing world with the war in Ukraine, a cost-of-living crisis, an energy shortage and the fallout from a global pandemic.